TikTok Index

TikTok Index is a Publicis Groupe system developed for tracking, measuring, and analysing public TikTok data, and is the first data solution on the Romanian market to measure and rank the performance of brands’ presence on TikTok in a broad range of industries.

All the public metrics on the platform are extracted automatically through our proprietary solution that can be operational in any market.
The index algorithm mimics the algorithm used by TikTok to push content on the platform.

The index is updated on a weekly basis, to give marketeers a complete overview – both quantitative and qualitative – of the content activity in their specific industry and help them make documented decisions about their brands’ opportunities on the platform.

It is a Publicis Groupe system developed for tracking, measuring, and analysing public TikTok data.

It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages or hashtags, by following the top 700+ TikTok influencer pages; it gives both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analysing top views and engagements from different types of content categories).

In-depth analysis of the industry’s activity on TikTok, comparing the brand’s performance, influencer partnerships and pillars of communication with it’s competitors’.

Social listening for specific topics to understand people’s conversations and reactions for a specific topic.

Trends spotting for the local market.

Influencers analysis (over 700 influencers in more than 10 categories).